SAVE ON SMART, SPEND ON...

TASK: Increase social media presence and interaction on Facebook, establishing half.com as the source for college books. The summer campaign called "Save On Smart" was created to encourage college students to save smart by buying their textbooks on half.com — therefore allowing them to spend on stupid. Deliverables included game design, information architecture, rich and social media,visual interface design, online sweepstakes, and online videos.

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