TASK: To promote the anual online voting forum that eBay hosts to find out what auto enthusiasts deem the best brands in various categories. The initial goal of attaining 1 million votes was shattered when the campaign ultimately provided over 3 million votes on the People's Picks site, establishing eBay Motors and their robust community as the place to go for automotive needs. Deliverables included TV, rich and social media, mobile voting, and online banners.


Facebook Tab

"Garage Voting"

Mobile Voting Website